What happens if I cancel or want to leave?

Cancel any month. No contracts, no fees. The site stays live through the end of the month you've paid for, then goes offline. If you decide you want to take the site with you, reasonable handoffs (content export, domain transfer, help migrating to another provider) are free for customers in good standing. The only time we charge a buyout fee is for clear bad-faith cases: signing up, having us build the full site, then demanding a full handoff a few weeks later. Full terms live on our Terms page.

Email us what you want changed. A price, a photo, a new service, a new contact number. We handle it the same day, most of the time within hours, on your site and on your Google Business Profile. Email is the only channel: nothing to install, no account to remember, no dashboard to learn. You write, we handle it.

What's covered on the Google Business Profile side?

We set up or claim your Google Business Profile, fill in hours, services, service area, categories, and the description, and keep it in sync with your site. New photos you send go on both. Hours, prices, and service-area changes go on both. Posts, Q&A, and review responses are handled by us in your voice. The profile stays in your name. You keep ownership and control.

Yes. No contracts. Cancel any month.

What if I outgrow the $79 plan?

Most operators never do. If you eventually need something beyond what we include (a storefront, deeper booking integration), we'll point you to the right next step.

How fast can I launch?

Same day for most. You send us the basics (business name, service area, contact number, a few photos) and your site goes live that day.

Refer a business you know

Get $100 for every business you send our way.

This is the Lumo Studios referral program, and anyone can join it. You do not have to be a customer. Sign up below with your name and your email, and we answer within one business day with everything you need to start. When a business you told about us signs up, mentions your name, and their first payment clears, we pay you $100. There are no links or codes to pass along, and no dashboard to log into.

How it works

Sign up
Name and email, in the form on this page. We answer by email within one business day with your welcome kit: what Lumo costs, and how to hand somebody our name.
Mention us to a business owner you know
The groomer whose van you see every Thursday. The guy who reseals your driveway. Anyone running a small service business who is stuck with a bad website, or none at all.
They say your name when they sign up
That is the whole tracking system. They email us, they mention you, we write it down. Send us a heads-up too if you want, though it is not required.
We send you $100
After their first payment clears, we email you and pay out your $100. One payout per business you refer, and no cap on how many businesses you refer.

$100

paid once their first payment clears

What you would be recommending

Lumo Studios builds and maintains a full web presence for small service operators: a real website plus their Google Business Profile, kept current together. It is $79 a month, all-inclusive, with no setup fee. Cancel any month. We build for one trade at a time through Grooming Studio, Landscaping Studio, Pool Service Studio, and Restaurant Studio, so a groomer gets a groomer's site and a pool route gets a pool route's site.

Everything happens over email. The operator sends us a new price or a changed service area, and we handle it on the site and on the profile. Email support is included at that price. There is no login to remember and nothing to install, which is usually the part that sells it for people who have quit two website builders already.

Who tends to do well with this

The fit we expect is somebody already sitting inside local-business circles, and rarely anybody in marketing.

A bookkeeper in New Braunfels knows every shop on the block, knows which ones are growing, and knows the exact month a landscaper finally has money to fix his website. A dog walker crosses paths with four groomers a week and hears all of them complain about being invisible on Google. A retired contractor still gets calls from guys he subbed to twenty years ago, asking who they should use for what. The woman working the counter at a feed store hears more small-business gossip before ten in the morning than most consultants hear in a quarter.

If that sounds like your week, this works for you. You are not selling anything. You are naming somebody who might help, the way you would name a good transmission shop, and then telling them to say you sent them.

when it comes up

How to bring it up, and what to say

Who is worth mentioning it to

No website at all. You search the business name and the first thing back is a Facebook page or a directory listing somebody else set up.
A website nobody has touched in years. Last summer's hours, a service they stopped offering, a copyright line at the bottom that still says 2021.
A Google listing with "Own this business?" sitting on it. Nobody has claimed it, so nobody is fixing the hours or answering what shows up underneath.

What to say

Keep it to what Lumo actually is: a website and a Google Business Profile, built and looked after, $79 a month with everything handled over email. No setup fee, cancel any month. That is the whole offer and it holds up without decoration.

What makes it land is the part that belongs to them. One specific thing you noticed about their business carries further than any claim you could make about ours, because it is their own money walking off and they can see it.

words you can borrow

Your hours are wrong on Google and I only spotted it because I went looking for you. There's a company called Lumo Studios that builds the site and runs the Google listing for $79 a month, all in, and you just email them when something changes. Fair warning, they pay me a referral fee if you sign up. Want me to send you the address?

say it once, then leave it with them

Say the fee out loud

Tell them you get a referral fee, in the same breath as the recommendation. Owners assume there is an angle, and naming it early ends the search for one, so everything after it gets heard as information instead of a pitch. Left unsaid, it is the thing they find out later and reread the whole conversation around. The FTC requires the disclosure, and so do we.

Then hand them our address

Have them email hello@lumo-studios.com and mention your name. That is the whole handoff. Nothing to click, and no form to get through before they hear back.

The plain version of the rules

$100 per business, paid after that business's first payment clears. If the first payment never clears, there is no payout. If they cancel three months later, the $100 is still yours.
One payout per referred business, however many people mention that business to us. No limit on how many different businesses you refer.
Tell people you get paid. If you recommend Lumo anywhere, in conversation or in writing, say plainly that you get a referral fee if they sign up. The FTC requires the disclosure and we require it too.
No cold outreach on our behalf. No cold emails, no text blasts, no cold calls, no paid ads on our name. Refer people you actually know or actually meet.
Do not refer a business you own or co-own. If you post a review of Lumo anywhere, say in the review that you are paid a referral fee. If you are a US person, we need a completed W-9 before the first payout, and referral payments are reportable income.
We may decline a signup or close the program at any time. Payouts already earned still get paid, unless the referral broke these rules.

Full referral terms live on our Terms page.

Questions people ask first

Do I need to be a Lumo customer?: No, and most people in the program will not be. Anyone who knows a business owner can sign up. Plenty of the people this suits have never bought a website of their own, they just spend their week around people who need one.
Is this an affiliate program?: It pays like one: $100 for every client you send, with no cap on how many you send. What it does not have is the machinery, so there is nothing to log into. The business just mentions your name when they email us.
How do you know the referral came from me?: The business owner says your name when they email us to sign up, and we write it down against your signup. If you want a belt-and-suspenders version, email us the name of the business when you send them our way, and we will match it up on our end.
When do I get the $100, and how?: After the referred business's first payment clears. We email you to confirm, collect a W-9 if you are a US person and we do not have one yet, and send the payment.
Is there a limit on how many businesses I can refer?: There is no cap. Refer one a year or one a week. The only limit is one payout per business, so if two people both mention the same shop, only the first referral counts.
What happens if the business I referred cancels?: Once their first payment clears, your $100 is earned and we pay it. Cancellations after that do not claw anything back. The only case with no payout is a signup whose first payment never goes through.
Do I really have to tell people I am getting paid?: Yes, every time. It is an FTC rule for anyone recommending a product they earn on, and it is also the thing that keeps a referral honest. One sentence covers it: "I get a hundred bucks if you sign up, but I'd tell you about them anyway."

start here

Sign up to refer

Two fields, and a third if you already have someone in mind.