Facebook isn’t a web presence.
A Facebook page shows up for friends who already follow you. When a pet parent Googles "groomer near me," a neglected business page and an unclaimed Google listing do not win that click.
More booked grooms on your calendar, not just a pretty page.
We set up and maintain your full web presence — your website and your Google Business Profile — for small grooming operations, mobile or salon, dogs, cats, or both. When a pet parent Googles "mobile dog groomer near me," both your site and your map listing need to look right. We handle both. $79/month all-in. Email us what you want, we handle it, live the same day.
Built by web experts in mobile and salon grooming
- $79/month
- All-inclusive
- Live in 24 hours
- Email us, reply tomorrow
- Niche-tuned
- Built for grooming
What we build
A niche-tuned site for grooming operations
Breed gallery · your setup · booking intake · one-email edits
Why you are here
You already know what is wrong. You just do not have an afternoon to fix it.
Most small grooming operators we meet have a Facebook page, a Linktree, and a phone that rings from referrals. The part that is missing is the site that turns a Google search into a booked groom.
DIY builders eat your Saturday.
Wix and Squarespace assume you have an afternoon to fight a drag-and-drop editor. You have six grooms booked and a bath to drain.
Nobody sees your setup.
Your climate-controlled van, your quiet salon room, your hydrobath — that is the reason a nervous pet parent trusts you. If there is no photo of it online, that trust never gets a chance to land.
Your breed specialties are invisible.
You can hand-strip a Schnauzer and do a proper doodle cut. Without a breed-by-breed gallery on a real site, Google has no idea, and neither does the pet parent searching for it.
How it works
Three emails, one working web presence.
Our job is to make the website-and-Google part of your business disappear. You groom dogs; we handle everything that shows up on Google search, in the map pack, on a phone screen, and in an intake form.
- Step 0101
You email us your details.
Business name, neighborhoods or salon address, certifications, pricing by size, a handful of before/after photos, photos of your shop or van, and how you handle vaccine requirements. Twelve questions, one email, fifteen minutes.
- Step 0202
We set up your full web presence.
A working site with a breed-by-breed gallery, a dedicated "your setup" section (shop, van, or both), your pricing laid out clearly, an intake form, and a "what to expect on your first groom" page — with MoeGo or Gingr booking wired in if you use them. We claim and tune your Google Business Profile in the same pass: hours, service area ZIPs, photos, breed specialties, and the rest.
- Step 0303
It is live in 24 hours.
We send a preview link the next morning. You reply "ship it" or ask for tweaks. Once it is live, every future change is one email away — new photos, new zips on the route, new pricing, a holiday note. The Google Business Profile gets the same updates at the same time. You never log into anything.
No dashboards. No logins. No learning curve. Every change after launch is one email. Photos? Text them to us. New ZIP on your route? One sentence. Holiday closure? Done the same day.
Get startedSite designs
Five grooming sites. Click to open any of them.
Every Lumo Grooming Studio site is a custom build — designed from scratch around your setup, the breeds you cut, and how you actually work. Click any of the five to get a feel for what we make.
Your site is built from scratch, not cloned. We start with a blank page and shape it around your setup, your breeds, your voice — so it reads and looks nothing like anyone else’s.
We know grooming
We know the difference between a kennel clip and a show cut.
Every line on this page is calibrated to a small grooming operator — mobile or salon, dogs or cats. No pet-services-SaaS boilerplate, no generic small-business copy. When we write for your website, we write like we grew up around a hydrobath.
We know the difference between a kennel clip and a show cut.
A breed-specific cut is what a pet parent searches for. We build your menu using the real cut names — kennel clip, puppy cut, teddy bear, doodle cut, lion cut — the way you already talk about them.
We know hand-stripping is not the same as scissoring.
If you hand-strip terriers, we build a dedicated page for it. Owners of Wire Fox Terriers, Cairns, and Schnauzers are a small community that Googles very specifically, and they pay a premium for a groomer who advertises the technique by name.
We know your van is your salon — and your biggest trust signal.
A "meet the van" section with exterior and interior photos — hydrobath, grooming table, clippers, climate control — is the single highest-converting block on a mobile grooming site. We build it into every site.
We know senior dogs need a different kind of patience.
Senior care is the specialty that commands premium pricing and builds the most loyal client base. If you offer it, we build a senior-dogs page that reads like a reassurance, not a warning.
We know pet parents Google "mobile dog groomer near me" before they call.
Your site is structured around local search — neighborhood pages, a ZIP-coded service area, your hours and phone number laid out clearly, and schema markup that tells Google you are a real, bookable, local business.
We know vaccine requirements are non-negotiable.
Your rabies and bordetella policy gets its own clear block on the site and a matching line on the intake form. It protects you, it reads as professional, and it saves awkward doorstep conversations.
We know reactive dogs find their people by reputation.
If you take reactive or anxious dogs, we build a page that names the things those owners actually look for — one dog at a time, never caged, never left alone, quiet van, no salon dryers running in the background.
We know matting is a conversation, not a surprise charge.
Your pricing page leads with "matting is quoted on arrival" in plain language. It positions you as dog-welfare-focused before a pet parent even calls, and it heads off the most common post-groom disagreement.
What is included
Your full web presence, finally handled.
No tiers, no add-ons, no surprise line items. The $79 monthly covers your whole web presence — the website AND the Google Business Profile. Hosting, edits, local SEO, map listing, breed galleries, and a human on the other end of every email.
Niche-tuned homepage
A hero with your freshly-groomed portrait, a trust bar with your certifications, a "the van" section, your pricing laid out clearly, and a first-groom reassurance walk-through. The structure of a real mobile grooming site, built around your business.
Included at $79/month
Breed-by-breed gallery
Organized the way pet parents search — doodles, poodles, schnauzers, terriers, golden retrievers, mixed breeds. Each breed gets its own section with before/after photos and short care notes.
Included at $79/month
Booking and intake form
A first-groom form that captures dog name, breed, weight, last groom date, sensitivities, vaccine status, and address. We embed MoeGo or Gingr if you use them, or wire the form straight to your text and email.
Included at $79/month
Showing up when owners Google you
Your website and your Google Business Profile, set up to work together. Neighborhood pages, ZIP coverage, breed-specific landing pages, claimed and verified GBP, hours, service area, and photos kept matched — so "mobile dog groomer [city]" and "doodle grooming [city]" point Google at your site and your map listing, not a directory aggregator.
Included at $79/month
Hosting, domain, and edits forever
Fast hosting, a domain on your name, an SSL certificate, and unlimited reasonable edits by email. New photos, a new ZIP on your route, a holiday closure, a price change — email us and it is done.
Included at $79/month
Photo updates by email
Email us your best grooms from the week and we drop them into your breed gallery. No logins, no uploads, no resizing. That is the whole point.
Included at $79/month
A web presence manager on call
You email Lumo. We handle it — site edit, GBP update, new photo, holiday hours, all of it. Every change is drafted, reviewed, and shipped the same day on weekdays. No ticketing system, no tiers, no scripts.
Included at $79/month
Pricing
$79/month. No setup fee.
One plan, one price, one email address. We do not have a starter tier, we do not upsell, and we do not charge for edits. Your whole web presence — site and Google Business Profile — is priced like a utility because that is how it should feel.
Lumo for Groomers
$79
/ month
All-inclusive: hosting, domain, unlimited edits, on-site local SEO, photo updates, MoeGo or Gingr integration, and your Google Business Profile claimed and kept in sync. Email us, we handle it, live the same day. No setup fee, no contract, cancel anytime.
- Hosting, domain, and SSL — nothing else to buy.
- Google Business Profile claimed, tuned, and kept in sync with your site.
- Unlimited reasonable edits by email, same day on weekdays.
- Neighborhood and breed-specific pages so you show up in local Google searches.
- Photo updates — just email us the picture.
- MoeGo or Gingr integration, or a direct booking form.
- A dedicated "the van" section with exterior and interior shots.
- First-groom intake form wired to your email.
$79 is less than one large-breed groom.
One 65-pound doodle at $140 covers almost two months of your full web presence. A single standing client paying every six weeks pays for the year. This is not a cost you feel.
One new client from Google pays for a year of Lumo.
The math is not subtle. If your site and your Google Business Profile send one new rebooking doodle your way in a year, the whole subscription is paid off and everything after is margin. That is why we can price this like a utility instead of an agency project.
FAQ
The questions small grooming operators actually ask us.
Nothing here is a generic SaaS FAQ. These are the real objections and follow-ups we get from operators during onboarding emails and first calls.
That is the whole point. There is nothing to log into, no editor to learn, no theme to pick. You email us what you want — new photos, a new ZIP, a price change, a holiday closure — and we handle it, usually within a few hours on weekdays.
Yes, and we insist on it. Every site gets a dedicated "your setup" section — a shop exterior and interior for salon groomers, a driveway shot and van interior (hydrobath, grooming table, tools) for mobile groomers, or both if you run both. Outsiders show only the outside. We build the inside shots in because that is the actual trust signal.
Yes. We build a breed-by-breed gallery — doodles, poodles, schnauzers, golden retrievers, terriers, mixed breeds, and cats if you groom them. Each breed gets photos and short care notes. If you hand-strip terriers or do a proper show-cut poodle, we give those their own sections so owners searching for them can find you.
Yes. We embed your MoeGo or Gingr booking link directly, or we wire a clean intake form straight to your email and text if you prefer to stay hands-on. Either way, pet parents book without bouncing around.
Text them to us. That is the whole interface. We handle the cropping, the breed tagging, the alt text, and dropping them into the right section of your site. If you want us to do a full gallery refresh monthly, just say the word.
Your rabies and bordetella policy gets a clear block on the site and a matching field on the intake form. We write it in plain language and keep it matched to whatever your clinic or state expects, so pet parents know before they book and you never have a doorstep surprise.
Cancel any month — no contracts, no fees. The site stays live through the end of the month you’ve paid for, then goes offline. If you decide to take the site with you, reasonable handoffs — content export, domain transfer, help moving to another provider — are free for groomers in good standing. The only time we charge a buyout fee is for clear bad-faith cases: signing up, having us build the full site, then demanding a full handoff a few weeks later. Full terms live on the Lumo Studios Terms page.
Yes — it is included at $79/month. We claim or take over your existing Google Business Profile, set the categories, hours, service area ZIPs, breed specialties, and photos to match your site, and keep it in sync as you change. When a pet parent searches "mobile dog groomer near me," the map pack listing and the website both have to look right — that is one job, not two.
Facebook is where people scroll. Google is where they book. A pet parent who has just moved to your zip code is not opening Facebook to find a groomer — they are Googling the phrase, looking at the map pack, and clicking the first three real websites. We build the site that shows up there and we run the map listing alongside it.
One email and you are live tomorrow
Your shop or van is the whole experience. Let us build the front door.
Email us your business name, neighborhoods, certifications, and a handful of photos. By this time tomorrow you will be looking at a preview link with your own site on it, and your Google Business Profile claimed and tuned to match. If you like it, we ship. If you do not, you reply and we rework it. Either way, no setup fee and no contract.
Replies usually within one business day. Every reply comes from Lumo Studios — not a ticket, not a template.
The trust signal
A quiet salon room or a climate-controlled van with a hydrobath inside. Photograph it. Show it. Book from it.
Get started
Tell us about your grooming business.
A few quick questions so we can draft your site. We reply from hello@lumo-studios.com within a day, and your first preview goes live the next morning.