Do I have to know anything about websites?

No. You answer an email of about ten questions about your route, your chemistry, your certifications, and your pricing. We build the site, host it, point the domain, claim and tune your Google Business Profile, and keep it all updated. You never log into anything.

Do you handle my Google Business Profile too?

Yes — it is included at $79/month. We claim or take over your existing GBP, set the categories (Pool Cleaning Service plus the right secondaries), service area by zip, hours, license number, CPO certification year, and weekly visit photos. The map listing and the website are kept in sync so a homeowner Googling "pool service near me" sees the same operator on both surfaces.

Can you show my route as "currently open" neighborhoods?

Yes. Every Lumo pool site ships with a route status panel that lists your days of the week, neighborhoods, and current openings by zip code. You email us an update whenever your route changes — usually weekly — and we publish it the same day.

What about my license number display?

State contractor license number and CPO certification year are displayed in the trust bar, in the footer, and on any about page we build. If you also hold Pentair, Hayward, or Jandy manufacturer credentials, those go there too.

Can you show my chemistry panel explanation?

Yes. We build a dedicated chemistry page that explains chlorine, pH, alkalinity, calcium hardness, and CYA/stabilizer in plain English — so homeowners understand the panel before they get on your route and never argue about dosing.

What about my green-to-clean rescue photos?

Dedicated gallery. This is the single biggest conversion driver for pool service sites — real before-and-after pairs, flat rescue quote range, and a "join the weekly route after the rescue" call to action.

What happens if I cancel or want to leave?

Cancel any month — no contracts, no fees. The site stays live through the end of the month you've paid for, then goes offline. If you decide to take the site with you, reasonable handoffs — content export, domain transfer, help moving to another provider — are free for pool techs in good standing. The only time we charge a buyout fee is for clear bad-faith cases: signing up, having us build the full site, then demanding a full handoff a few weeks later. Full terms live on the Lumo Studios Terms page.

How is this different from Skimmer or Pool Brain?

Skimmer and Pool Brain are route and billing tools. They run the back of your business. Lumo builds the public face — the site homeowners find when they Google, the route status page brokers can send buyers to, and the green-to-clean gallery that closes the rescue work.

Can I pause if I get sick or take vacation?

Yes. Thirty-day notice to pause or cancel. No penalty, no contract. The site stays live through the notice period, and we can swap the homepage for a simple "on vacation, back on [date]" page if you need it.

More weekly accounts and green-to-clean rescues on your route.

We set up and maintain your full web presence — your website AND your Google Business Profile — for small pool service operators. When a homeowner Googles "pool service near me," your site and your map listing both have to look right. We handle both. You email us what changed, we ship it the same day. $79/month, all-in. No login, no setup fee.

Start your web presence — $79/mo See example sites

Built by web experts in pool service

Pool techs only
$79/month: No setup fee
Email only: No login

Sunlit residential pool with clear water and tile waterline at midday

A website as clear as the water

What we build

A niche-tuned site for pool service operations

Service area map · visit reports, shown simply · quote intake · one-email edits

Example metros:PhoenixTampaOrlandoMiamiHoustonDallasAustinSan AntonioLas VegasPalm SpringsSan Diego

CPO Certified
PHTA-issued Certified Pool Operator credential displayed on every site we ship.
Full chemistry panel
Chlorine, pH, alkalinity, calcium hardness, and CYA/stabilizer — every visit.
Route-tuned copy
Year-round or seasonal — the site reflects how your route actually runs.
Equipment-aware copy
DE backwash vs cartridge rinse, salt cell vs chlorine — your site speaks the language.

We know pool service

Niche-tunedfromthefirstdraftofcopy.

Every line on your site sounds like it was written by someone who has been on a residential route. Because it was — we built this studio after shadowing three small operators for a season.

We know the difference between a DE filter backwash and a cartridge rinse.

Your website copy will use the right terminology for whichever system your customers have. No generic "we clean your filter" filler.

We know CYA is the silent killer of chlorine effectiveness.

We build a plain-English chemistry page that explains CYA, pH, alkalinity, calcium hardness, and stabilizer — so homeowners understand what the panel means before you quote.

We know "green to clean" is a named service, not pool cleanup.

Your rescue work gets its own gallery page with real before-and-after pairs and a flat rescue quote range.

We know year-round routes and seasonal routes need different copy.

Year-round market? The copy reflects 52-week route reality — no "opening" or "closing" the pool. Seasonal market? The copy handles open/close season and off-season retention. We tune it to your route, not a generic template.

We know same-tech continuity is the small operator’s biggest competitive advantage.

Every site places "same tech every visit" above the franchise alternatives. It is the entire wedge against Pinch A Penny and ASP.

We know homeowners Google "pool service near me" before they trust anyone with a gate code.

Your site and your Google Business Profile, set up to work together. Dedicated pages for every zip you serve, schema Google actually reads, and a GBP listing with the right categories, service area, license number, and weekly photos so the map pack and the website pull in the same direction.

Trust signals we build into every site

CPO Certified
Certified Pool Operator — the PHTA baseline credential
State contractor license
Displayed prominently (AZ ROC, FL CPC, CA C-53, TX RCP)
Pollution liability insurance rider
The insurance line homeowners never ask about — and always should
Same tech every visit
No subs, no rotating crews, no franchise handoff
Manufacturer certifications
Pentair Platinum, Hayward Totally Hayward, Jandy Certified Pro
Photo after every visit
Every site ships with a gallery widget tuned for weekly proof photos

Site designs

Fivepoolservicesites.Clicktoopenanyofthem.

Every Lumo pool site is a custom build — designed from scratch around your route, your equipment, and how you actually work. Click any to get a feel for what we make.

blakepoolcare.com

Blake Pool Care

Flat-rate weekly service with chemicals included. · Small pool operator

navarropoolco.com

Navarro Pool Co.

Concierge weekly service for high-end backyards. · Concierge route

caldwellpoolworks.com

Caldwell Pool Works

Equipment repair, salt cells, and weekly service. · Katy, TX

alvarezpoolrescue.com

Alvarez Pool Rescue

Green-to-clean rescue specialist. Vegas heat, fast clears. · Las Vegas, NV

reyespoolroute.com

Reyes Pool Route

Stable weekly route. Same tech. Same day. Photo after every visit. · Chandler, AZ

Built in a day from a ten-question email. Updated every week over email. Homeowners in Ocotillo, Hyde Park, and Anthem just see the local pool tech they were hoping to find.

What I do every visit

Achecklistyourcustomerscanactuallyread.

This is the exact checklist we build into every pool service site. Homeowners know what they are paying for, and you never have to explain it on the phone. Same language your customers already hear when you are on their pool deck.

Pool owners who have been burned by a rotating franchise tech want ambiguity gone. Plain English, full chemistry panel, equipment named — that is what converts a cold visitor into a walkthrough.

Close-up of a chemical test strip at the edge of a clean pool

Field photo · Gilbert, AZ

Full panel before dosing. Always.

Weekly service

chemicals included

Skim the surface
Leaves, bugs, cottonwood drop, palm fronds, monsoon debris.
Brush walls and waterline tile
Waterline tile clean — this is where oils and calcium line up first.
Vacuum the floor and steps
Manual or automatic, depending on your customer setup.
Empty skimmer baskets and pump basket
Inspect the basket for cracks while you are in there.
Test and balance chemistry
Chlorine, pH, alkalinity, calcium hardness, and CYA/stabilizer — full panel, every visit.
Add chemicals as needed
All chemicals included in the flat monthly rate. No surcharges.
Inspect equipment
Pump, filter, heater, salt cell, and visible plumbing — noted in the log.
Note anything that needs repair
Text the homeowner first. Nothing gets ordered until they say yes.
Send a photo of your clean pool
Every visit. Proof of service in the homeowner’s inbox before you leave the driveway.

Every quarter

Deep-clean the filter
Cartridge filter rinse, or DE filter backwash and regen, depending on setup.
Full equipment check with written report
Pressure readings, salt cell cell-count, heater flame test, automation firmware.

This goes on every customer’s site and gets summarized in the Google Business Profile services list — so homeowners know exactly what they are getting before they call.

Route status panel

Alive-feelingopeningspanelforeverydayoftheweek.

This is the single most converting section we build. Homeowners see exactly which day their neighborhood is on, whether there is space, and when you update next. Scarcity without being pushy. Route brokers love it too — it makes buyer handoff readable.

Current route status

Dave H. Pool Service · Chandler, AZ

Updated this morning

Mon
Monday
Ahwatukee · 85044
Full
Tue
Tuesday
Chandler · 85226
2 openings
Wed
Wednesday
Gilbert · 85295
4 openings
Thu
Thursday
Mesa · 85209
Full
Fri
Friday
Tempe · 85283
1 opening

Route size: 78 pools weeklyDrive-time radius: 12 milesNext update: Monday 7:00 AM

You email us a one-line update (“Wednesday Gilbert down to 2 openings”) and it ships inside an hour. Route brokers get a shareable link.

Green to clean gallery

The premium upsell every pool tech should be charging for.

Rescue jobs are the single highest-margin work on a residential route. We build you a dedicated gallery — real before and after pairs, named neighborhood, visit count, and a flat quote range so homeowners are not shocked by the bill.

Homeowners Google “pool turned green” in a panic. This is the page that closes them before they call your competitor.

Neglected backyard swimming pool with opaque green algae-affected water and overgrown plants

Day 1 · Before

Crystal-clear sparkling backyard pool with stone deck and lounge chairs after a full rescue service

Day 3 · After

Ocotillo · Chandler
3 visits
Algae bloom after a 10-day equipment failure. Three visits to clear and rebalance.
Hyde Park · Tampa
2 visits
Post-hurricane debris plus phosphate loading. Two visits, one cartridge rinse.
Anthem · Henderson
2 visits
Winter vacation rental — salt cell offline. Two visits, CYA correction, salt cell reset.
Green-to-clean rescue pricing
$250 – $500 flat + join weekly route
Shown as a range. No quote-gated forms. Converts dramatically better than “contact for quote”.

How it works

Threeemails.Onelivesite.

No logins, no dashboards, no Zooms unless you want one. You answer ten questions, we build the site, and it goes live inside one business day.

Step 01

Email us your route

Ten questions by email — city, neighborhoods, CPO year, license number, pricing, chemistry, certifications. Five photos if you have them. If you do not, we use route-appropriate stock until yours come in.

Step 02

We set up your full web presence

We draft copy in your voice, build the route status panel, wire neighborhood and zip-code pages so you show up on Google, and stand up the green-to-clean gallery. We claim and tune your Google Business Profile in the same pass — categories, service area, hours, CPO and license, photos. You get a magic-link preview — no login — to approve.

Step 03

We ship it live

Your domain points at the site inside one business day, and your Google Business Profile is verified and live alongside it. From then on you email any change — pricing, route openings, weekly photos, holiday hours — and we ship it the same day on both surfaces.

Flat, all-inclusive pricing

$79/month.Yourfullwebpresence.Nothingontop.

Website AND Google Business Profile. No setup fee, no contract, no per-edit charges, no surcharges, no software you have to learn. One number. Everything included. Cancel with thirty days notice, any time.

Lumo Pool Service Studio

$79/month

All-inclusive — site and Google Business Profile. Built in a day, maintained forever, cancel anytime.

Hosting, domain registration, and SSL
Google Business Profile claimed, tuned, and kept in sync with the site
Unlimited copy and photo edits over email — site and GBP, same channel
Neighborhood and zip-code pages so homeowners find you on Google
Route status panel — updated weekly from your email
Green-to-clean gallery, cropped and color-corrected by us
Chemistry page in plain English (CYA, pH, alkalinity, calcium)
License, CPO, and insurance rider displayed in the trust bar

Customer interface

Email only · replies usually within one business day

Start your site

$79 is less than one month’s service on one pool.

If your standard weekly rate is $140, your full Lumo web presence costs you about 56% of one customer’s monthly bill.

One new route customer pays for 7 months of Lumo.

Realistic break-even: a single homeowner who Googles your neighborhood and calls. Most operators close that in week two.

Unit economics

LTV per customer: $4,704 – $7,056

At 8-to-12 year average tenure, a single new route customer from your Lumo site pays you more in lifetime revenue than most equipment repairs you will ever do.

Questions every pool tech asks

Answers,notsalespitches.

These are the ones we hear on every first call. If yours is not here, email us — we usually reply within one business day.

No. You answer an email of about ten questions about your route, your chemistry, your certifications, and your pricing. We build the site, host it, point the domain, claim and tune your Google Business Profile, and keep it all updated. You never log into anything.