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Field notes

·7 min read

Get paid to refer local businesses you already recommend

How referral bounties work as side income: who is positioned for them, the honest math at $100 a referral, and why you have to disclose the fee.


You already do this part for free. A client mentions her website has not been touched since 2019 and you tell her who to call. Somebody at the counter asks who mows your mother's place and you give them a name. Those recommendations turn into paying customers for somebody, and the person who made them gets a thank you at best.

A referral bounty is the version where you get paid. You recommend a business, the person you sent mentions your name when they sign up, and the business pays you a flat fee once that new customer's money clears. There is nothing to buy into and nothing to sell door to door. The whole thing rests on you already knowing people who need the thing.

Who is already sitting on a list

The people who do well with referral fees are almost never salespeople. They are people who cross paths with a lot of small business owners in an ordinary week, and who those owners already trust.

A bookkeeper is the clearest case. If you do the monthly books for eleven operators around Kalispell, you know which of them is running the whole business off a Facebook page, and you knew it before they admitted it out loud. You also see the profit and loss statement, so you know exactly what $79 a month means to that particular shop.

A dog walker sees twenty households a week and hears which groomer people have quietly given up on. A delivery driver runs the same commercial strip every day and passes forty storefronts, half of them with a good hand-painted sign and nothing findable online. A retired plumber who put the tools down three years ago still gets calls from people who assume he is working, and he hands those off already, for nothing.

What all four have is the thing no advertising can buy. The person on the other end picks up because it is you.

The math at $100 a referral, said honestly

Our fee is $100 for each business you refer that becomes a paying client. It is worth doing the arithmetic out loud, because this kind of offer usually gets described in fuzzy language, and the fuzz is where people end up disappointed.

Three referrals in a month is $300. One a month for a year is $1,200, and two a month is $2,400. That is example arithmetic and nothing more. We have no idea how many businesses you know.

Two facts keep the number honest. The payout is one per referred business, not a slice of what they pay every month, so a referral is $100 once and then it is finished. And most months, for most people, will be zero or one. The people who make real money at this are working off a list they spent years building, not off a burst of enthusiasm in week one.

Call it side income. A few hundred dollars in a good month and nothing at all in a slow one, with no floor under it. Worth having if the recommendations were going to happen anyway. Not worth reorganizing your week around.

You have to say you are getting paid

This is the part people skip, and it is not optional. The FTC's endorsement guides require you to disclose a material connection when you recommend something, and money is the most material connection there is. If $100 is riding on the recommendation, the person hearing it needs to know that before they act on it.

The disclosure does not need legal language. One sentence, in the same breath as the recommendation, covers it. "Fair warning, they pay me $100 if you sign up, but I'd have sent you there anyway." In writing, put it in the same message, not tucked at the bottom.

Honesty also just works better here, which is the part that surprises people. A recommendation with the fee stated out loud reads as more credible than one that hides it, because the listener was already half wondering why you were so keen. Saying it first takes the question off the table. It also forces a useful test on you: if you would not recommend the business without the $100, you have no business recommending it with the $100. That test alone keeps you out of most of the trouble this kind of arrangement can cause.

What a good program looks like from the referrer's side

Most industries call these affiliate programs. Ours is a referral program, and the practical difference is how much machinery gets pushed onto the person doing the referring. Once you start looking, the offers vary a lot on exactly that. Some things worth checking before you sign up for any of them, ours included:

  • A number in actual dollars. Account credit, points, and a discount on something you were not buying anyway are all worth less than they sound.
  • A stated trigger and a stated timing. What counts as converted, and when does the money move.
  • No tracking burden on you. Link-and-code programs make the tracking your problem, and they break the moment someone types the address in by hand or calls back a week later from a different device.
  • No cap on how many businesses you can refer.
  • Terms you can read in one sitting, written in plain language.
  • A business you would happily recommend for free.

That last one decides everything else, and it is the one nobody reads a program page to check. There is more on how the money side of these programs is structured in referral programs that pay cash.

How ours works

Lumo Studios builds and maintains a website plus a Google Business Profile for small service operators, one trade at a time: dog groomers, landscapers, pool service companies, restaurants. It is $79 a month, all-inclusive, with no setup fee, and you can cancel anytime. Email support is included, and email is the only way anyone deals with us, which is the part operators either love immediately or need explained twice.

The referral side is short. You sign up with your name and your email on our referrals page. We answer by email within one business day with everything you need to get started. When you recommend us to a business, they mention your name when they sign up. That is the entire tracking system. No links, no codes, no dashboard to log into.

After that business's first subscription payment clears, we email you and send your $100. One payout per referred business, and no cap on how many businesses you refer.

The rules are short too. Tell people you get a referral fee. Cold email, cold calling, text blasts, and paid ads on our brand name are all out. If you post a review of us, say in it that you are paid a referral fee, and do not present yourself as working for us. You cannot refer a business you own or co-own. If you are a US person, we need a W-9 before your first payout, because referral payments count as reportable income. We can decline a signup or end the program if we need to, and anything already earned gets paid.

What to actually expect

If you know a lot of small operators and you are already the person they call for a name, this is money for something you were doing for free. If you do not know many, no program design fixes that, and the honest answer is that you will make very little. Nobody covers a rent payment out of $100 bounties in the first few weeks, and anyone who tells you otherwise is selling you something other than a referral fee.

The version that works is slow and unglamorous. You keep doing what you already do, you say who is paying you, and a few times a year a name you passed along turns into $100 in your account.