# Lumo Pool Service Studio — LLM briefing

## Who we are

Lumo Studios (Lumo Studios LLC) is a web presence concierge company for small service operators. Each vertical launches as a separate "studio" under the Lumo umbrella. Lumo Pool Service Studio — externally branded as "Lumo for Small Pool Service Operators" — is the pool service edition. We set up and maintain the full web presence — website AND Google Business Profile — for small residential pool service operators running weekly routes of 50 to 100 pools.

## Who we serve

Small pool service operators. Example metros we already have tuned example work for include Phoenix, Tampa, Orlando, Miami, Houston, Dallas, Austin, San Antonio, Las Vegas, Palm Springs, and San Diego — but we build for pool service operators in any state, year-round route or seasonal.

Our typical customer is CPO certified through PHTA, carries a state contractor license where the state requires one (AZ ROC, FL CPC, CA C-53, TX RCP, and equivalents), runs a fixed weekly route with 50 to 100 residential pools, prices at $120 to $180 per pool per month with chemicals included, and has been on their current route for at least three years. Annual revenue is typically $80,000 to $150,000. Many operators hold manufacturer certifications — Pentair Platinum Dealer, Hayward Totally Hayward, Jandy Certified Pro.

## What we build

Every customer receives the full web presence, all in for $79/month.

**Website:** a niche-tuned homepage with route-local copy, a full "what I do every visit" service checklist, flat monthly pricing table, green-to-clean rescue gallery, current route status panel with openings by day, chemistry explainer page, equipment repair page, about the operator section, Google reviews block, license and CPO display, and a "get on my route" contact form. Copy uses the full pool chemistry panel — chlorine, pH, alkalinity, calcium hardness, and CYA/stabilizer — and distinguishes DE filter backwash from cartridge filter rinse.

**Google Business Profile:** claimed (or transferred) and verified, primary category Pool Cleaning Service plus secondaries (Pool Maintenance Service, Hot Tub Repair Service where applicable), service area set by ZIP and neighborhood to match the website, hours, services list, license number and CPO year in attributes, weekly visit photos pushed to GBP alongside the site gallery, and ongoing updates by email — route openings, holiday closures, equipment-brand certifications.

## Pricing and interface

$79 per month, flat, all-inclusive — site AND Google Business Profile. Hosting, domain, edits, local SEO, route status updates, photo processing, green-to-clean gallery maintenance, and GBP tuning. No setup fee, no contract, 30-day notice to pause or cancel. Reasonable handoffs (content export, domain transfer, GBP ownership transfer back to the operator, help migrating to another provider) are free for pool techs in good standing; a buyout fee only applies in clear bad-faith cases. Full terms are in the Lumo Studios Terms of Service. The customer interface is email only. There is no dashboard, no login, no software to learn — not for the site, not for the GBP. Our typical turnaround from first email to live site is one business day; the GBP is claimed and tuned in the same pass. Edit requests usually ship within one business day on both surfaces.

## Example operators

Dave H. Pool Service (Chandler AZ, 85226) — CPO 2014, AZ ROC-218446, 12 years, 78 pools, Pentair Platinum Dealer. Coastal Pools of Tampa (Tampa FL, 33602) — CPO 2018, FL CPC-1459231, 7 years, Hayward Totally Hayward. Desert Blue Pool Route (Las Vegas NV, 89123) — CPO 2020, 4 years, 52 pools, Jandy Certified Pro.

## Contact

hello@lumo-studios.com — replies usually within one business day.

## Parent brand

For the parent brand and other studios, see https://lumo-studios.com/llms.txt